PPC Advertising and Marketing
PPC advertising and Marketing
Velozion continuously refines campaigns by combining powerful analytics and cutting-edge tools, providing extensive insights and actionable recommendations. Their staff of professionals maintains up to date on industry trends and algorithm updates, ensuring that each PPC campaign remains effective and relevant. Velozion’s holistic approach to PPC advertising encompasses everything from keyword research and ad production to bid management and performance tracking, allowing businesses to confidently traverse the complexity of online marketing and achieve long-term success.
PPC Account Management Process
Research Phase
- Website Research
- Competitor Research
- Negative Keywords Research
- Target Location Research
- Bid Research
Campaign Setup
- Account and Goal Setup
- Keywords grouping in campaigns
- Budget Division and bid setup
- Drafting and copy
- SEO landing pages
Initial Performance Review
- Check impression, Clicks, Bounce rate
- Review quality score and conversion
- Make changes in ad copy
- Optimize landing page
Account and Web page Optimization
- Updating negative keyword list
- Overview of search term
- Changes in match type
- Optimization landing pages
Updates to Review
- Updating bids
- A/B testing ads and landing pages
- Calculating CPA and ROI
Regular Review
- Experiment with new keywords
- Removing overlapping keywords.
- Updating of landing page
High Quality Score
When Velozion is maintaining your PPC campaign, higher revenue is just a click away!
High Quality Score
When Velozion is maintaining your PPC campaign, higher revenue is just a click away!
High Quality Score
When Velozion is maintaining your PPC campaign, higher revenue is just a click away!
High Quality Score
When Velozion is maintaining your PPC campaign, higher revenue is just a click away!
We accumulate PPC advertisements that bring about immediate impacts.
Reach your intended consumer base via an effective and well-managed PPC campaign.
PPC ACCOUNT PERFORMANCE IS NOT RESTRICTED TO
CHOSEN KEYWORDS AND SET BID
For high-commercial-intent searches, about two-thirds of search engine traffic clicks on paid commercials. While we guarantee enough traffic for your AdWords account, enhancing your conversion rate implies making the most of the generated traffic.
We feature a variety of extra services to assist you in appropriately metabolizing visitors into customers.
Effective utilization of Standard Landing Pages
A paid ad can only drive traffic to your website; it’s up to your site to convert that traffic into customers. For your AdWords account to perform well and for your keywords to achieve a high-quality score, you need to have optimized landing pages. These pages should be tailored for relevant keywords, and the conversion path should be clearly defined.
A/B testing of PPC-only landing pages
Our conversion experts can help you create and test multiple landing pages to determine which one performs best. This will enable you to find the most effective copy, calls to action, and conversion forms.
Special Targeted ads for Mobile users
81% of conversions from mobile searches happen within 5 hours. While Enhanced Campaigns simplify ad management for mobile devices, effective targeting requires separate ads, a distinct bidding strategy, and possibly dedicated, mobile-friendly landing pages. Mobile advertising can increase ad output by 25% and conversions by 100%.
Retargeting the visitors
Retargeting (also known as remarketing) allows you to track visitors who leave your website without making a purchase. This cookie-based technology targets visitors who are already familiar with your business and have shown previous interest, whether through search or email interactions. Effective retargeting can significantly enhance conversions, increasing them by at least 37% when the right message is consistently communicated to prospective buyers using appropriate tools at each step of their journey.
Product Listing Ads
Product Listing Ads (PLAs) are known to achieve a 24% higher click-through rate than text ads on search engines, particularly benefiting ecommerce websites. Their prominent visibility and ability to facilitate easy price comparison make them highly popular among customers. However, managing PLAs requires expertise and vigilant monitoring to avoid generating irrelevant traffic from unrelated searches.
Advertising on Social Media Networks
Velozion can also assist you in advertising on social media networks such as Facebook, LinkedIn, and others, ensuring precise targeting of your desired customer base. This approach will effectively drive traffic to your website.
Analysis of ROI
Understanding what cannot be measured makes effective management nearly impossible. After investing resources in PPC campaigns, it’s crucial to accurately gauge your returns. We can assist you in monitoring key metrics such as cost per acquisition and visitor tracking, particularly repeat visitors, which may not be directly reflected in your AdWords account.
